Branding
Branding is not necessarily advertising or marketing. Branding is not identity designing of a corporate identity or trade mark and company name. branding is a series of all behaviors and practices that distinguishes you from your competitors and makes it possible for your name to be recorded in memories. The relation of costumers with your services becomes more of a combination of different emotions and go beyond a typical give-and-take, in fact the costumer chooses you. Brand is an unsteady asset of an organization which sometimes its value is more than all actual assets of the very organization.
Not every marketing and organization will become a “brand”.
Corporate
Identity
A series of Behavioral and visual features form the identity of an organization or marketing and based on this distinctive identity it differentiates itself from other organizations. A major challenge for organizations would be forming and fixing its identity in interlocutors’ mind. Corporate identity is essential to do so. Many businesses collapsed as a result of strategic errors in this critical stage. Enjoying a standard and specified corporate identity is one of the backbones of the creation and permanence of a brand.
Advertising
Campaign
The campaign is a series of Coordinated actions with Coherent program and a single subject to Achieve a clear goal. Campaigns are basically planned In order to have a quick effect For a limited time period to come to a conclusion in the shortest possible route. The advertising campaign can be effective in introduction of a trade mark, an institution or a cultural event, A brand reminder for the interlocutors, selling a product or a service, and increasing the benefits of a marketing.
Campaign is always bargaining chip for managers and brand owners.
Event
Today, it matters a lot to brands to have proprietary events in exhibitions, meetings, seminars and conferences’ format. Along with all the classic methods, holding an event can establish a long-term and even open relationship between brand with costumers or investors. Regardless of event holding goals, the shape and quality of these holdings are absolutely vital.
Digital
Marketing
Marketing based on digital tools, social medias, smart phones and new medias are called electric marketing. It’s infeasible to have comprehensive plan without the digital section. On the other hand, the availability of technology has created an assumption that digital marketing is a simple task. Yet this marketing is enormously complicated and specific. Digital marketing with high penetration factor provides unprecedented facilities for sender and receiver of the very message.
Motion
Graphics, TV ad
Nowadays, animations are widely utilized in promotional videos and TV ads in addition to conventional methods. Using animation and animated graphics has found a special place and its significance multiples day in, day out. One of the reasons of this ever-increasing significance is that in addition to television, smart phones, web space, new visual tools and social medias have come to the scene. Graphic art has facilities specific to itself to make creative works. Factors encouraging business owners to take more advantage of this room.
We will witness further increase in the amount of using animated graphics by brand owners in following years.
Production
and Printing Management
The process of converting ideas and designs to an actual product is a route which requires a production team. A group with adequate knowledge of various materials, modern machines techniques of the day and possessing exercise arms to present the best output in a reasonable amount of time. Production management is a factor which makes balance between expenses and the final quality and prevent the wasting costs of pre-production and production.
Media
Every feasibilities and tools conveying a brand or an organization message to interlocutors is possibly a media. Every media has specific facilities, penetration factors, Circle of audience, Sensory features and form of itself. Considering the amount of expenses advertising embrace, it will be of great significance to wisely manage and make the best combination possible from miscellaneous medias such as television, radio, environmental, digital, printed and, etc.
Buying advertising medias is not necessarily effective, how well they will be managed and utilized the very medias is pivotal to success of the organization.
Advertisements
Advertisements have gone further from past frameworks in today’s world. Every actions to convey message to target community and creation of certain impact is somehow advertisement. Almost everyone is aware of advertising’s productivity, but it is just smart managers who appreciate actual outputs of advertisements in partnership with professional agencies and wise investment.
Advertisement is not an expense but a wise investment with multiple goals.
Website,
Application
In the field of communication and marketing, brands and organizations need strong foundations in cyberspace in order to prevent getting lost in contemporary data congestion and also to have an ongoing and effective communication with interlocutors. Having a practical website and the tools under it, plays a basic rule. If this section is designed and implemented correctly it is feasible to make a brand and maintain it. Having an appropriate place in the web is not a choice but a requirement.
Market
Research
This is a significant priority for organizations and business to do marketing. Market research collects comprehensive information about the target interlocutors, market status, competitors’ conditions and costumers’ need and also with purposeful analysis of information provides important data for managers. Considering this tried-and-true method managers are capable of having a true and authentic image of their costumers and the market.
Market research prevents from unwise decisions and wasting capital. Advertisement is not an expense but a wise investment with multiple goals.